Our Vision
You can’t teach compassion, and that is what makes us SHINE! Jessica and Gunnar have a knack for working with Reps and Dealers about products in a way that is engaging and (sometimes) entertaining. It’s not just about product training but about HOW they can sell it to THEIR customer.
Our Story
Prior to 2015, Jessica’s product background centered around American V-Twin motorcycles and Aerospace (among other segments). Upon returning to the motorcycle industry via RAM Mounts, she expanded her product knowledge and relationship building across to metric street, ATV/UTV, Marine, Golf, and Bicycle products. And since 2017- She has chosen her own Brands…. That Shine.
“I just spoke to our buyer, Mike Courtney, at Lemans. I briefed him on our new partnership with [Jessica and Gunner] and told him about the sell sheets and POP display initiatives. He was stoked to hear we are working with [Jessica and Gunner] and had very positive things to say. He is a big fan of [them] and wanted to make sure you know he is our buyer.”
– Mike Courtney at Lemans
In 2022, Gunnar Heinemeyer joined (strengthened) the team! Gunnar got his start working at dealerships in 1991, working as a service technician on a range of bikes, from Honda to Harley-Davidson.
Working mostly within the V-twin world, he moved on to sales and product management roles at Custom Chrome Europe and transferred to CCI as a Product Manager before landing with Hard Drive as Department Director.
“You two are the Dynamic Duo, and we are very proud that you are representing DK Custom Products to dealers and distributors.”
– Kevin Pirolo, DK Custom Product
Having partnered in ownership with Jessica Shine at Brands That Shine- He brings expertise in distributor/vendor relations, and now supporting all kinds of dealerships, including Street/V-twin, ATV/UTV, Off-road and electric.
“She had a clear understanding of our business needs and the powersports industry. Jessica proactively provided me with all the resources I needed to offer a better product selection for our customers.”
– Brandon Bristol, J&P Cycles